Driving Product-Led Growth Through Data Insights
Each week, Revenue Operations expert Rosalyn Santa Elena shines the spotlight on founders, CEO’s and Revenue Leaders from hyper-growth companies and dives deep into the strategies they implement to drive growth and share their learnings through the process.
Rosalyn brings you the most inspirational stories from revenue generators, innovators and disruptors, as well as Revenue Leaders in sales, marketing, and, of course, operations.
Let’s unpack everything that optimizes and powers the revenue engine with this brand new podcast from Sales IQ https://www.salesiqglobal.com/
Having the right data is critical to every single part of your business, especially when it comes to revenue growth. In this episode of The Revenue Engine Podcast, Mark Feldman, the CEO and Co-Founder of RevenueBase.
RevenueBase is a B2B Revenue Database as a service – a one-stop solution that delivers a complete and accurate revenue database for Marketing and Sales.
Mark and Rosalyn discuss why companies need to stop treating their data as a commodity and start treating it as a strategic asset. They also discuss what organizations should be thinking about when it comes to acquiring, maintaining, and leveraging data. Because who doesn’t want the right data at the right time to help power The Revenue Engine?
Follow Rosalyn on LinkedIn.
The Revenue Engine is powered by Outreach.io.
The opinions expressed in this episode are the speaker’s own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.
“As a founder or CEO of a SaaS business, why should you be thinking about a Product Led approach? The unit economics are fundamentally better for PLG companies. They tend to grow much faster and for much longer after they hit a certain inflection point. PLG companies are valued at about twice the value of public SaaS companies according to a study by Open View Partners. So there is actually greater value created over a longer period of time.”
About The Guest
Aseem is co-founder and CEO of Immersa, on a mission to bring data intelligence to everyone.
In his prior role, as senior vice president for Experience Cloud at Adobe, Aseem was responsible for all go-to-market strategy & execution for one of the largest ($3B) SaaS businesses in the world. As GM for AEM & Target, Aseem was responsible for the P&L for a $1B rapidly growing business.
Aseem brings over 20 years of business strategy and investment planning, mergers & acquisition, partnering, product strategy & market positioning, field and customer-facing skills to his role.
What We Cover
As more companies are shifting from sales-led to product-led, leveraging product usage data to drive your business is more critical than ever before. What are some of the considerations that SaaS companies should think about to understand if PLG is the right growth strategy for them, and what is the right data strategy to fuel a product led growth model?
Aseem shares his perspective with founders and revenue drivers on how data insights are more critical than ever before. He talks about the role that revenue operations plays in a PLG model to ensure accurate data is available to sales and service teams to fuel the revenue engine.
What You Will Learn
The challenges of product usage model within SaaS companies
Tips on utilizing accurate integrated data intelligence for revops
Effective strategies to implement when moving your SaaS business to PLG
What can CEO’s do to have the greatest impact on revenue
Schedule a meeting
Immersa Inc. 2021 © All rights reserved