Fire up Your Revenue Engine
“Focus on all the different parts of your funnel, look at your revenue process and all the leading indicators of outcomes.”
Rosalyn Santa Elena
About The Guest
Rosalyn is an advisor for several high-growth startups on all things GTM and Operations, an active revenue operations leader in multiple communities and platforms, and the host of The Revenue Engine Podcast. She is on a mission to elevate the Ops function & Ops professionals.
With over 25 years of broad technology experience, she led GTM Ops teams in H/W, S/W (perpetual, term, and SaaS), and Services industries. Holding various management roles for 20 years in different operational capacities (sales ops, revenue ops, business ops, marketing ops, finance ops, customer success ops, renewal ops, partner ops), Rosalyn has directly supported global sales teams as small as 30 and as large as 1,500+
Rosalyn is the host of the Revenue Engine podcast and the founder of the #OpsTherapy group, where all ops pros can share experience & expertise.
What We Cover
Rosalyn takes us into the path that led to her crowning of being the revops champ. She defines the pillars and mission that drive the famous revenue engine podcast, such as diversity and inclusion, career and professional growth in the tech industry.
We dive into all things revenue with a fresh look at the customer journey; using four infrastructures, Rosalyn breaks down what it means to align to the journey and function of sales and revops.
This episode breaks down the essentials of revenue in the tech industry, from understanding your revenue process, nurturing retention, and the evolution of revops over the years. The revops champ talks about data, tech explosion, insight, and the impact of revenue operations.
What You Will Learn
The infrastructure of the revenue engine
The pillars of sales and revenue operations
5 Metrics to prioritize for a startup to drive growth
A solid data infrastructure to influence development for revops