Leverage Product Data to Drive Sales
“Just like with the traditional digital marketing- data is the fuel that powers the PLG motion, not just for marketing but for the entire PLG life cycle.”
About The Guest
Aseem is co-founder and CEO of Immersa, on a mission to bring data intelligence to everyone.
In his prior role, as senior vice president for Experience Cloud at Adobe, Aseem was responsible for all go-to-market strategy & execution for one of the largest ($3B) SaaS businesses in the world. As GM for AEM & Target, Aseem was responsible for the P&L for a $1B rapidly growing business.
Aseem brings over 20 years of business strategy and investment planning, mergers & acquisition, partnering, product strategy & market positioning, field and customer-facing skills to his role.
What We Cover
Our previous post on Driving Product Led Growth Through Data Insight highlighted how companies are moving from sales-led to product-led; leveraging product usage data to drive your business is more critical than ever before.
In this session, Aseem addresses common myths, such as – PLG does not need Sales and Marketing. He also responds to your questions such as what are the core principles of how PLG can scale your business? How the traditional marketing funnel must evolve to take advantage of product usage data? This session includes practical tips on implementing a PLG motion for SaaS companies considering a transition to the PLG motion
What You Will Learn
The importance of ProductLed.Growth for a SaaS business
Key principles for scaling through PLG for new and existing SaaS companies
Evolution of the marketing funnel in the context of a PLG business
Using product usage data to drive sales and revenue growth
Schedule a meeting
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