Aligning Marketing and Sales to Maximize Growth
“At this stage of the company, we’re talking about direct marketing activity that is attributable to the sales funnel and also to the content, the dynamic multimedia, multichannel content that enables for the additional revenue to be attributed to the marketing process.”
About The Guest
Amahl Williams is a Partner at Reveal group; he is a classically trained marketing executive in monetizing new and adjacent technology.
Reveal Group specializes in deploying and scaling Intelligent Process Automation programs. They are revolutionizing Operational Management with innovative, powerful, and flexible software. Established in 2005 to deliver technology-driven, innovative consulting services that accelerate change, reduce costs, increase productivity, and improve our clients’ overall performance around the world. Reveal Group’s experts drive rapid, sustainable change across all service industries.
Amahl specializes in design thinking, end-to-end quality, return on change, time-to-value, go-to-market strategy, RPA+IPA technologies Blue Prism, UiPath, and AA.
What We Cover
In this episode, Amahl shares best practices and strategies on how Robotics Process Automation helps drive revenue. Amahl takes us on his journey to becoming a Partner at Reveal Group and how he built the foundation for the RevOps function at Reveal Group.
How do sales and marketing teams align and tackle growth challenges at various stages of evolution of a company from a startup to a fortune 500? At Reveal Group, the RevOps function is essential to the company’s growth and in equipping the sales team with customer data. Amahl speaks on data integration within the robotics process, data literacy, and product value.
Amahl is also a Trustee at Nichols College, and he shares his passion for giving back to the community through Time, Talent, and Treasure.
What You Will Learn
What is RPA? How does it drive revenue?
What are some challenges of aligning sales and marketing functions?
How do sales and marketing functions scale as companies grow?
How does RevOps influence growth at Reveal Group?
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