Creating a Successful Product-Led Growth Business
“The traditional thinking is that there’s a trade off between growth and profitability. You can either grow really fast but burn a lot to do it. Or you can burn less and also grow less. You can’t have it both ways. With PLG, you can have your cake, and eat it too.”
Blake Bartlett, Partner, OpenView
About The Guest
Blake is a partner at OpenView, an expansion stage venture firm, and has led investments in companies like Highspot, Calendly, Expensify, Postscript and Cypress, among others.
In 2016, Blake coined the term ‘product led growth’ or PLG, and continues to be a thought leader in the community as it has embraced PLG as the future of software.
What We Cover
In this episode, Blake takes us through his journey investing with product led growth companies. He starts off with how he moved into venture investing and spotted the product-led trend early.
Blake not only coined the term that has now become an industry movement, but speaks to how PLG companies like Zoom, Hubspot, Expensify and others are defining the PLG movement.
He walks through his definition of what it means to be a product-led company, how to design a PLG product, what metrics define PLG success and the future of PLG.
This is a must watch episode for every founder, sales & product leader, as they guide their SaaS business to drive revenue growth.
What You Will Learn
Define what it means to be a product-led SaaS business
How to scale go-to-market for a PLG business
What metrics measure success for a product-led business
Can an existing SaaS businesses transition to PLG
The future of PLG, what’s next?