How to Drive Growth at a PLG Business – Investor Perspective
“ The user should be front and centre. The sales team still matters. PLG focuses on the customer relationship and it provides an opportunity that is lasting and valuable.”
About The Guest
Jason is a Venture Investor at Battery Venture, the firm backs companies at stages ranging from seed to growth and private equity, and invests globally from offices in Boston, Silicon Valley and Israel.
Jason focuses on early-stage and growth-equity investments in areas including cloud infrastructure, data, security and next-generation enterprise applications. His recent investments include Arize, Cypress and Postman.
What We Cover
Jason shares his professional journey that lead up to joining Battery Ventures as an investor. He shares what he looks for in companies that he invests in.
Jason shifts gears and focuses on product-led, defining and implementing PLG at the early stages of product design and ways to continuously iterate on product to improve conversion on product qualified leads.
We break down PLG from a variety of perspectives – delivering rapid value within consumable products, continuous product improvement within the complexities of SaaS as well as moving players within product data and sales teams.
What You Will Learn
Investing in a PLG business
Consumer vs SaaS PLG motion
Influence of sales within Product-led
Role of Data in a PLG motion
Metrics to measure a successful PLG business performance