How product usage data can help customer success departments drive success
“Immersa takes away a lot of the granular work of digging into data, running queries and trying to figure out the insights available in the data.”
About The Guest
Melissa Lee is a Revenue Operations professional with over six years of experience. She has worked for Perpetua and Hired,Inc., and brings a wealth of knowledge to her current position. Melissa is always looking for new ways to improve the revenue operations process, and she enjoys helping others learn and grow in their careers.
Perpetua creates advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity – not replace it.
They believe that for a company to grow, it needs two things: a great product and effective marketing. That’s where they come in. Their team is obsessed with growth, and they’re driven by the challenge of helping their clients succeed.
What We Cover
As a revenue operations professional, you know that product usage data is critical to your success. But what you may not realize is just how much impact it can have on other areas of the business as well.
In this episode, we’ll look at why product usage data is so important and outline some of the ways it can benefit different parts of your company. We’ll also share tips on how to collect and analyze this data in order to drive results.
When you’re looking to grow your customer base, which metrics should you be tracking? We’ll outline three key metrics that can help you improve your customer base. We’ll also share why each metric is important and offer some tips on how to improve them. All departments within an organization should all be tracking these metrics in order to get a better understanding of how they’re impacting customer retention and growth.
In order to make data-driven decisions, it is important to have the right tools in place. At Immersa, we believe in using product usage data to drive sales and improve customer retention. Our revenue operations platform uses product data to provide insights that help businesses make informed decisions about their products. We’ve seen first-hand how powerful this type of data can be and are excited to share it with you.
If you want to learn more about how product usage data can impact your business or are interested in trying Immersa, please reach out. We would be happy to chat with you!
What You Will Learn
The benefits of measuring product usage data
How to measure product usage data
Why it’s important to analyze the data collected
How to use the data to improve your products
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