The Power of Product Usage Data In The Sales Process

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“Make your product easier to find, use and buy, you have to understand how your prospects learn and hear about new products and tools, spend a lot of time with your prospects.”

Ian Hutchinson

About The Guest

VP of Sales at DuploCloud, Ian is passionate about helping small organizations build awesome products, find product market fit and scale to 10M ARR and beyond. He has worked with some amazing people and teams, implementing the operations and culture to grow and support customers.

His first job in sales was at Vidyard where he helped them achieve $0-$10M ARR in 2 years. He then moved on to Salesforce where he held three different roles over a four-year period.

DuploCloud is the leading DevOps software platform, making it easy for dev teams to automate the provisioning of their applications to the cloud and integrate cloud ops, DevOps, and security/compliance into their workflows. With over $200B spent annually in B2B offline engagement, Postal’s expansive vendor marketplace and flexible integrations make it possible for businesses of all sizes to take advantage of the benefits of cloud-based deployment.

What We Cover

Sales teams have long known the power of product usage data in the sales process. By understanding how customers are using their products, sales teams can better understand what features and benefits are resonating with customers and use that information to close more deals. But what is less well known is how product usage data can be used to improve the customer experience after a sale is closed. In this webinar, we explore how product usage data can help companies improve revenue operations, close more deals and improve customer satisfaction.

In today’s data-driven marketplace, product usage data is more important than ever in the sales process. By understanding how customers are using your product, you can make data-informed decisions that will improve customer satisfaction and increase revenue. For example, you can use usage data to identify which features are most popular with customers and focus your sales efforts on those features. You can also use usage data to identify upsell and cross-sell opportunities. In addition, by understanding how customers are using your product, you can troubleshoot any issues they may be having and ensure that they are getting the most out of your product. In short, product usage data is a powerful tool that should be used in every sales process. Thanks to data, businesses can now make informed decisions that will lead to increased revenue and satisfied customers.

In order to make data-driven decisions about your product, you need to collect and analyze usage data. There are a number of ways to collect customer data, including surveys, interviews, focus groups, and data mining. Once you have collected the data, you need to analyze it in order to extract insights. This can be done using descriptive statistics, inferential statistics, or data visualization. Once you have extracted insights from the data, you can use them to improve your product and increase sales. Collecting and analyzing product usage data is essential for making data-driven decisions that will improve your product and increase revenue.

Data is becoming increasingly important in all aspects of business, and the sales process is no exception. By understanding how customers use your products, you can improve your sales process in a number of ways. For example, data can help you identify upselling and cross-selling opportunities, optimize your pricing strategy, and improve your customer service. In addition, data can also help you to understand which features are most popular with customers and which ones are underutilized. By using data to improve your sales process, you can increase revenue and boost customer satisfaction.

It’s clear that product usage data is essential to the sales process. By collecting and analyzing this data, you can gain invaluable insights into how your products are being used and improve your sales efforts as a result. At Immersa, we understand the importance of product usage data and have developed a tool that makes it easy for you to collect and analyze this information. To learn more about our solution and how it can help you improve your sales process, click here.