Palo Alto, CA

[Webinar] The Evolution of CS In A Startup

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Sometimes you may sell to a VP of CS, but the agents are the ones using it. And that's one of the issues with adoption is sometimes there's a link missing there.

What We Cover

In the early days of a startup, everyone is in customer success. Founders, CEOs, sales… everyone pitches in. 

But quickly, customer-centric organizations realize that CS has to be formalized. Retention is increasingly a key foundation of growth, but when should organizations formalize CS, and what are the key decisions that need to be made along the way?

We’ve brought on Viviana Bertinetto to help share these lessons. Viviana was employee number 4 at Language I/O, and she saw the company from its founding days to now leading the Customer Success team. 

Viviana shares things like:

  • Who ran CS in the early days and what did it look like?
  • What does it mean to have customer centric leadership
  • The point Language I/O chose to formalize CS
  • The key challenges and successes their team saw as CS was formalized
  • Opportunities and challenges she sees in her team’s growth. 

Full event transcript is here


Viviana Bertinetto
Chief Customer Officer @ Language I/O
Aseem Chandra
Co-founder & CEO @ Immersa

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