Palo Alto, CA
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Mastering the Modern Data Maze: Immersa and Hightouch Founder Dialogue

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Or watch the recorded webinar on Youtube here

What we covered

In this session, Aseem Chandra and Tejas Manohar, Co-founder and CEO of High Touch focused on the modern data stack and the untapped potential of data. They shed light on valuable insights and strategies for businesses to leverage their data effectively. Here are the key takeaways from the event:

Data Is Meant For Action

One of the most crucial lessons learned from the webinar is the importance of data utilization. Enterprises often possess vast amounts of untapped data, which can be a goldmine of insights and opportunities. Instead of using data for reporting only, businesses should focus on incorporating it into various systems of action. By leveraging data in decision-making processes, businesses can gain actionable insights and a competitive edge. Teams should analyze their data assets, explore ways to harness their data, and integrate it into their business systems to drive informed decision-making.

The Modern Data Stack – Great Progress In Scale 

The data warehouse, particularly cloud-based solutions like Snowflake, have become the centerpiece of the modern data stack. The evolution of the data stack over the past decade has led to diverse data sets, driven by the adoption of SaaS tools. Cloud data warehouses offer scalability, flexibility, and cost-effectiveness, becoming the new source of truth. But analysis and use of that data continues to be a bottleneck. 

Give GTM Teams The Data They Need

The future of enterprise applications lies in leveraging the modern data stack. Integrating the data warehouse with different systems enables businesses to develop data-driven approaches and maximize the value of their data assets. By incorporating data into operational systems, go-to-market teams can enable informed decision-making and gain a competitive advantage. Participants can embrace this lesson by exploring ways to integrate their data warehouse with various systems, empowering their teams to utilize data in their day-to-day operations. This integration fosters a data-driven culture within organizations and facilitates better decision-making processes.

More Data Is Coming – Action Will Be Key

Data is meant to drive insights and action. While the modern data stack is capable of leading to this outcome, it isn’t easy, and intentional effort is required to make actionable workflows out of data. As the use of AI, app development and enterprise applications becomes increasingly data-driven, it is essential for organizations to adopt a process to not only build the modern data stack, but foster a culture that embraces data-driven action. By doing so, businesses can position themselves for success in the evolving landscape of data management and analytics.


Tejas Manohar
Cofounder and Co-CEO at Hightouch
Aseem Chandra
Co-founder & CEO @ Immersa