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Key Takeaways – How To Predict NRR in 2023

Reading Time: 8 minutes Key Takeaways: How To Predict NRR in 2023 The landscape in SaaS has completely changed in the last 6 months. Economic headwinds have created a lot of uncertainty. And with product usage changing quickly (layoffs anyone?) identifying accurate projections for

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The 4 Critical Product Usage Metrics for GTM Teams

Reading Time: 5 minutes The 4 Product Usage Metrics GTM Teams Use The Most Your engineering team uses product analytics to figure out what to build next. What if you could use the same data to figure out what, when and whom to sell?

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Articles

The Ultimate Guide to Product-Led Growth

Reading Time: 8 minutes The Ultimate Guide to Product-Led Growth    No matter what product or service you offer in the software industry, the principles that led to product-led growth as a growth strategy can help you increase your customer base and grow your

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5 Predictions for the Product Led Growth CRM Market

Reading Time: 8 minutes 5 Predictions for the Product Led Growth CRM Market   The CRM market is evolving. With the rise of product-led growth (PLG) companies, the way customers engage with and purchase software is changing. This is having a big impact on

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PQL and MQL charts
Articles

What Do PQL, XQL, MQL, and SQL Mean?

Reading Time: 10 minutes What Do PQL, XQL, MQL, and SQL Mean? The lead qualification process has eliminated a significant amount of work for sales, operations and marketing teams. In earlier years, members of marketing and sales teams would spend countless hours attempting to

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Articles

What’s a SaaS to do during a recession?

Reading Time: 7 minutes What’s a SaaS to do during a recession? ASEEM CHANDRA | JULY 12, 2022 The prospect of a recession looms large for business owners in 2022. But while that may seem scary, the reality is that recessions impact every type

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The Ultimate Guide to B2B Business Operations For Growth

Reading Time: 7 minutes The Ultimate Guide to B2B Business Operations For Growth ASEEM CHANDRA | JULY 12, 2022 Business operations is a broad term that encompasses all the work that goes into running your organization. Business operations refer to things like human resources

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Defining the Future of Data-Driven Revenue Operations

Reading Time: 6 minutes Defining the Future of Data-Driven Revenue Operations ASEEM CHANDRA | JUNE 16, 2022 Event: Defining the Future of Data-Driven Revenue Operations When: May 27, 2022 Where: Mayfield Meetup Hosted By: Mayfield Fund, Carabiner Group, Immersa As a SaaS company, it

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Salesperson looking at Customer Health Scores
Articles

How to Create a Customer Health Score That Works

Reading Time: 10 minutes Customer Health Scores can help with retention How to Create a Customer Health Score That Works ASEEM CHANDRA | APRIL 29, 2022 A customer’s health score is a composite index that includes critical key performance metrics (KPIs) needed to identify

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Articles

From Idea to StartUp: Our Journey as EIRs at Mayfield

Reading Time: 7 minutes From Idea to StartUp: Our Journey as EIRs at Mayfield   ASEEM CHANDRA | APRIL 12, 2021 How do ‘ideas on a napkin’ turn into iconic companies? Every business, big or small, local or global, came into being as a startup.

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Transforming Ideas into Iconic Companies: Welcoming our new EIRs

Reading Time: 4 minutes Transforming Ideas into Iconic Companies: Welcoming our new EIRs   NAVIN CHADDHA | AUG 18, 2020 I’m honored to announce that Aseem Chandra, seasoned leader from Adobe, Omniture and Oracle, and Aman Singla, co-founder of Plume and tech leader from Atheros/Qualcomm,

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