Blogs
The 4 Critical Product Usage Metrics for GTM Teams
The 4 Product Usage Metrics GTM Teams Use The Most Your engineering team uses product analytics to figure out what to build next. What if you could use the same data to figure out what, when and whom to sell?
The Ultimate Guide to Product-Led Growth
The Ultimate Guide to Product-Led Growth No matter what product or service you offer in the software industry, the principles that led to product-led growth as a growth strategy can help you increase your customer base and grow your
5 Predictions for the Product Led Growth CRM Market
5 Predictions for the Product Led Growth CRM Market The CRM market is evolving. With the rise of product-led growth (PLG) companies, the way customers engage with and purchase software is changing. This is having a big impact on
Immersa is now SOC 2 Type II Compliant, Meeting the Highest Industry Standards of Customer Data Security and Privacy
Immersa is now SOC 2 Type II Compliant, Meeting the Highest Industry Standards of Customer Data Security and Privacy ASEEM CHANDRA | AUGUST 1, 2022 We are pleased to share that our Immersa has received its SOC 2 Type II
The Ultimate Guide To Revenue vs. ARR (and How To Make More Of Both)
The Ultimate Guide To Revenue vs. ARR (and How To Make More Of Both) Every organization needs revenue, which is why it’s the first metric on most companies’ income statements. But do you really know what revenue is and how
What Do PQL, XQL, MQL, and SQL Mean?
What Do PQL, XQL, MQL, and SQL Mean? The lead qualification process has eliminated a significant amount of work for sales, operations and marketing teams. In earlier years, members of marketing and sales teams would spend countless hours attempting to
What’s a SaaS to do during a recession?
What’s a SaaS to do during a recession? ASEEM CHANDRA | JULY 12, 2022 The prospect of a recession looms large for business owners in 2022. But while that may seem scary, the reality is that recessions impact every type
The Ultimate Guide to B2B Business Operations For Growth
The Ultimate Guide to B2B Business Operations For Growth ASEEM CHANDRA | JULY 12, 2022 Business operations is a broad term that encompasses all the work that goes into running your organization. Business operations refer to things like human resources
Defining the Future of Data-Driven Revenue Operations
Defining the Future of Data-Driven Revenue Operations ASEEM CHANDRA | JUNE 16, 2022 Event: Defining the Future of Data-Driven Revenue OperationsWhen: May 27, 2022Where: Mayfield Meetup Hosted By: Mayfield Fund, Carabiner Group, Immersa As a SaaS company, it can be
Immersa achieves SOC 2 Type 1 compliance, protecting customer data
Immersa achieves SOC 2 Type 1 compliance, protecting customer data ASEEM CHANDRA | MAY 12, 2022 Immersa is proud to announce that we have obtained a clean SOC 2 Type 1 report through Drata. SOC 2 is a voluntary compliance
How to Create a Customer Health Score That Works
Customer Health Scores can help with retention How to Create a Customer Health Score That Works ASEEM CHANDRA | APRIL 29, 2022 A customer’s health score is a composite index that includes critical key performance metrics (KPIs) needed to identify
The Ultimate 4 Step Guide to Operationalize Your Customer Data
The Ultimate 4 Step Guide to Operationalize Your Customer Data AMAN SINGLA | OCTOBER 28, 2021 Operationalizing data is at the heart of how revenue operations empower your business. But, to fully operationalize your data to get
The Essential Guide to How Revenue Operations Empowers a B2B Business
The Essential Guide to How Revenue Operations Empowers a B2B Business ASEEM CHANDRA | SEPTEMBER 16, 2021 What is Revenue Operations? What do Sales Teams need from Revenue Operations? 9 Essential Functions of Revenue Operations The Untapped Potential of
From Idea to StartUp: Our Journey as EIRs at Mayfield
From Idea to StartUp: Our Journey as EIRs at Mayfield ASEEM CHANDRA | APRIL 12, 2021 How do ‘ideas on a napkin’ turn into iconic companies? Every business, big or small, local or global, came into being as a startup.
Transforming Ideas into Iconic Companies: Welcoming our new EIRs
Transforming Ideas into Iconic Companies: Welcoming our new EIRs NAVIN CHADDHA | AUG 18, 2020 I’m honored to announce that Aseem Chandra, seasoned leader from Adobe, Omniture and Oracle, and Aman Singla, co-founder of Plume and tech leader from Atheros/Qualcomm,
