Category: Founder’s Friday

How to Drive Growth at a PLG Business – Investor Perspective “ The user should be front and centre. The sales team still matters. PLG focuses on the customer relationship and it provides an opportunity that is lasting and valuable.”...

Creating a Successful Product-Led Growth Business “The traditional thinking is that there’s a trade off between growth and profitability. You can either grow really fast but burn a lot to do it. Or you can burn less and also grow...

Creating a Successful Product-Led Growth Business https://www.youtube.com/watch?v=sZioz23P7c8 “The traditional thinking is that there’s a trade off between growth and profitability. You can either grow really fast but burn a lot to do it. Or you can burn less and also...

Leveraging Product Usage Data to Drive SaaS Growth “SaaS is a recurring revenue business. You need that business to recur, and in order to do that you need to deliver a great customer experience. Most of us measure metrics like...

Aligning Marketing and Sales to Maximize Growth “At this stage of the company, we’re talking about direct marketing activity that is attributable to the sales funnel and also to the content, the dynamic multimedia, multichannel content that enables for the...

Founders Friday – Building a Successful Product-Led Growth Business “I look at PLG as our lead gen funnel. Basically the folks that are in the funnel are paying us well, and we are potentially growing with their organization later on....

Fire up Your Revenue Engine “Focus on all the different parts of your funnel, look at your revenue process and all the leading indicators of outcomes.” Rosalyn Santa Elena About The Guest Rosalyn is an advisor for several high-growth startups...

#SecretSauce: How RevGenius Grew 0 to 17K “Our mission is to educate, inspire all revenue professionals…so to give everybody a space to learn to level up.” Jared Robin About The Guest Jared is the Co-Founder of RevGenius [+link out], a...