Product Data Cloud for Revenue Teams
Know your customers through their data
“By providing valuable insights from product usage data that we already had, Immersa is helping us accelerate customer adoption, and has quickly become a trusted partner to Akeneo.”
Kristin Naragon
VP, Global Marketing & Strategy, Akeneo
Trusted Data Cloud for Companies Everywhere
Your data should speak to you
Unlock insights and opportunities in your data
Your Life With Immersa
Turn Your Data into Delight
Your life today
Disparate apps, fragmented data sources and structures
Effort required for transforming data and grouping it for business contexts
Separation of analysis and actionability
Your life tomorrow
- Unified, usable data across your entire business and technology stack
- Integrated data science and AI models to glean and predict trends, patterns and shifts in customer behavior
- Craft customer metrics, scores or models tailored to your business without diving into SQL or Python
Use product, engineering, and customer data from any source
The Modern Data Stack enables data to become decentralized. Immersa automatically connects to any data source and brings together only the data you need. We allow you to aggregate all your data by the groupings that matter to your business, view it on a unified timeline, transform or analyze as needed, and then drive action by sending relevant data to where your team needs it.
Analyze and segment customer behavior
How users engage with your product speaks louder than words. However, product analytics can be difficult to group into the abstractions which GTM teams are looking for, especially if you are looking at behavior over time. Immersa automatically uses the best data practices, such as keyless joins and orchestrated data warehousing, so you can analyze all your data in one format: by user, account, organization, or whatever groupings your business defines.
Ask questions of your data and get answers you trust
Immersa’s Data Platform provides pipelines, connectors, orchestration, warehousing, and data modeling – all out of the box. We let you spend your time on what you know best – your customer and your business, and make it easy to use the scores, metrics, and data models you create. By using Immersa as your ‘source of truth’, you can supercharge your teams and tools with data, and not worry about aggregating, formatting, or typing. We connect with all popular CRMs/CS tools, product analytics systems, engineering databases, and warehouses – or build your own data copilot.
Data-Driven Growth & Revenue
Built for Next Gen Customer Teams
Sales
Proactively identify customers that are poised to increase usage, or ready to move from free trials to paid, and send these leads directly to CRM and notify reps via email or Slack
Customer Success
Continuously monitor customer usage and proactively flag at-risk accounts to manage risk, expansion opportunities to manage growth, to Customer Success Managers
Growth Marketers
Connect customer behavior across digital marketing channels with actual product usage data to gain an edge in identifying sales leads and discovering growth markets
Finance
Bring together product and finance data to improve billing accuracy, improve revenue recognition based on actual usage, and deliver value metrics directly to customers
Data Team
One data platform from which to connect to any data source, build relationships and aggregations, transform product usage and make it usable to your business partners.
Immersa is SOC 2 Type II certified
Immersa is built from the ground up with security and privacy front and center. We’ve gone through a rigorous process to achieve SOC 2 Type II compliance. Contact us at peoplefirst@immersa.co for a copy of the report.
Creating a Successful Product-Led Growth Business
“The traditional thinking is that there’s a trade off between growth and profitability. You can either grow really fast but burn a lot to do it. Or you can burn less and also grow less. You can’t have it both ways. With PLG, you can have your cake, and eat it too.”
WATCH WEBINAR
Blake BartlettPartner, OpenView “The traditional thinking is that there’s a trade off between growth and profitability. You can either grow really fast but burn a lot to do it. Or you can burn less and also grow less. You can’t have it both ways. With PLG, you can have your cake, and eat it too.”
WATCH WEBINAR
"As a rapidly growing company, my customer success team was challenged by lack of visibility into how our customers were using the Postal.io platform. Our product team partnered with Immersa to mine product usage data from Amplitude to help us prioritize which accounts to engage. Our CSMs now have account health information available conveniently in Salesforce, which they use to proactively manage adoption and identify opportunities to drive revenue."
WATCH WEBINAR
Myles BradwellDirector of Customer Success, Postal.io WATCH WEBINAR
"LeadSquared is the market leading CRM platform for high velocity B2B sales. Our sales team is now responsible for upsell and managing churn for a large and growing install base of customers. Unfortunately, the team did not have visibility to customer usage or user adoption data from our Pendo instance. Our BI and Analytics team partnered with Immersa to bring product usage data directly to sales reps in their CRM to minimize churn and identify upsell opportunities."
Nilesh PatelCo-Founder, CEO, LeadSquared 
"As users sign up for free trials, we measure their engagement via a Product Engagement Score (PES) based on usage behavior. Notifying sales reps about the customers' PES score was a manual and time consuming process. Within a couple weeks of our first conversation, Immersa configured an automated, recurring process that triggered slack notifications to sales reps and emails to customers based on PES scores, accelerating revenue while creating a better customer experience."
Matt AmadeaRevenue Operations, Tigera 
"At Welcome , we introduced a product led sales motion, in addition to traditional account based enterprise sales, in order to improve our customer experience. With two sales motions running in parallel, we noticed missed opportunities as users signing up for free trials were not being met by a rep. In the new world of product led sales, our team needed to know which customers were ready for a conversation based on their actual usage behavior. Our RevOps team got together with Immersa to deliver a prioritized list of product qualified leads (PQLs) directly to the sales reps inbox, which led to increased conversion and a low friction customer experience. We love the product here and it's making a meaningful difference in how we go to market and win customers."
Shafqat Islam, CEOWelcome, an Optimizely Company 
"We always knew that deeper insights into our customers’ product usage behavior would lead to a better customer experience. With Immersa’s help, DuploCloud team members can explore product metrics through a Business Intelligence lens for a deeper understanding of our customers. They then deliver these insights directly to our Salesforce so our teams can act quickly on these insights. Immersa gives us a better understanding of our business without the technical nuances of setting up a data lake and writing SQL queries."
Ian HutchinsonVP, Sales, DuploCloud 
"As the Head of Sales Ops at a high-growth startup, I faced the problem of making product data easily accessible to our sales team so they could focus on selling rather than spending time on research. Immersa helped bridge the gap between our product data and our Salesforce instance which provided immediate value and clarity to our sales team across several sales plays. Together, we are researching more sophisticated ways of using customer data to drive new revenue that may not have been found otherwise."
Jeff GomezHead of Sales Operations, CloudApp 
"We were spending upwards of 4 hours a week with a spreadsheet to match customer forecast with their actual usage, working with lagging data that was not always current or scalable. Thanks to Immersa, the usage data is now automatically updated in Hubspot in real time, letting our sales team act with confidence to accelerate revenue."
WATCH WEBINAR
Frederik AndersenRevenue Operations, Pixelz WATCH WEBINAR
"Akeneo is a global leader in Product Experience Management (PXM). Akeneo introduced a cloud-based, product-led motion in addition to our direct enterprise sales motion and our open source downloadable product. Immersa enriched our customer data, analyzed product usage data, and quickly mapped the various data sources to identify new leads that our sales teams can immediately act on. By providing valuable insights from product usage data that we already had, Immersa is helping us accelerate customer adoption, and has quickly become a trusted partner to Akeneo."
Kristin NaragonVP, Global Marketing & Strategy, Akeneo 
How to Drive Growth at a PLG Business – Investor Perspective
“The user should be front and centre. The sales team still matters. PLG focuses on the customer relationship and it provides an opportunity that is lasting and valuable.”
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Jason MendelVenture Investor, Battery “The user should be front and centre. The sales team still matters. PLG focuses on the customer relationship and it provides an opportunity that is lasting and valuable.”
WATCH WEBINAR
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"As a rapidly growing company, my customer success team was challenged by lack of visibility into how our customers were using the Postal.io platform. Our product team partnered with Immersa to mine product usage data from Amplitude to help us prioritize which accounts to engage. Our CSMs now have account health information available conveniently in Salesforce, which they use to proactively manage adoption and identify opportunities to drive revenue."
Myles BradwellDirector of Customer Success, Postal.io
"LeadSquared is the market leading CRM platform for high velocity B2B sales. Our sales team is now responsible for upsell and managing churn for a large and growing install base of customers. Unfortunately, the team did not have visibility to customer usage or user adoption data from our Pendo instance. Our BI and Analytics team partnered with Immersa to bring product usage data directly to sales reps in their CRM to minimize churn and identify upsell opportunities."
Nilesh PatelCo-Founder, CEO, LeadSquared
"As users sign up for free trials, we measure their engagement via a Product Engagement Score (PES) based on usage behavior. Notifying sales reps about the customers' PES score was a manual and time consuming process. Within a couple weeks of our first conversation, Immersa configured an automated, recurring process that triggered slack notifications to sales reps and emails to customers based on PES scores, accelerating revenue while creating a better customer experience."
Matt AmadeaRevenue Operations, Tigera
"At Welcome , we introduced a product led sales motion, in addition to traditional account based enterprise sales, in order to improve our customer experience. With two sales motions running in parallel, we noticed missed opportunities as users signing up for free trials were not being met by a rep. In the new world of product led sales, our team needed to know which customers were ready for a conversation based on their actual usage behavior. Our RevOps team got together with Immersa to deliver a prioritized list of product qualified leads (PQLs) directly to the sales reps inbox, which led to increased conversion and a low friction customer experience. We love the product here and it's making a meaningful difference in how we go to market and win customers."
Shafqat Islam, CEOWelcome, an Optimizely Company
"We always knew that deeper insights into our customers’ product usage behavior would lead to a better customer experience. With Immersa’s help, DuploCloud team members can explore product metrics through a Business Intelligence lens for a deeper understanding of our customers. They then deliver these insights directly to our Salesforce so our teams can act quickly on these insights. Immersa gives us a better understanding of our business without the technical nuances of setting up a data lake and writing SQL queries."
Ian HutchinsonVP, Sales, DuploCloud
"As the Head of Sales Ops at a high-growth startup, I faced the problem of making product data easily accessible to our sales team so they could focus on selling rather than spending time on research. Immersa helped bridge the gap between our product data and our Salesforce instance which provided immediate value and clarity to our sales team across several sales plays. Together, we are researching more sophisticated ways of using customer data to drive new revenue that may not have been found otherwise."
Geoff GomezHead of Sales Operations, CloudApp
"We were spending upwards of 4 hours a week with a spreadsheet to match customer forecast with their actual usage, working with lagging data that was not always current or scalable. Thanks to Immersa, the usage data is now automatically updated in Hubspot in real time, letting our sales team act with confidence to accelerate revenue."
Frederik AndersenRevenue Operations, Pixelz
"Akeneo is a global leader in Product Experience Management (PXM). Akeneo introduced a cloud-based, product-led motion in addition to our direct enterprise sales motion and our open source downloadable product. Immersa enriched our customer data, analyzed product usage data, and quickly mapped the various data sources to identify new leads that our sales teams can immediately act on. By providing valuable insights from product usage data that we already had, Immersa is helping us accelerate customer adoption, and has quickly become a trusted partner to Akeneo."
Kristin NaragonVP, Global Marketing & Strategy, Akeneo
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