"As a rapidly growing company, my customer success team was challenged by lack of visibility into how our customers were using the Postal.io platform. Our product team partnered with Immersa to mine product usage data from Amplitude to help us prioritize which accounts to engage. Our CSMs now have account health information available conveniently in Salesforce, which they use to proactively manage adoption and identify opportunities to drive revenue."

"LeadSquared is the market leading CRM platform for high velocity B2B sales. Our sales team is now responsible for upsell and managing churn for a large and growing install base of customers. Unfortunately, the team did not have visibility to customer usage or user adoption data from our Pendo instance. Our BI and Analytics team partnered with Immersa to bring product usage data directly to sales reps in their CRM to minimize churn and identify upsell opportunities."

"As users sign up for free trials, we measure their engagement via a Product Engagement Score (PES) based on usage behavior. Notifying sales reps about the customers' PES score was a manual and time consuming process. Within a couple weeks of our first conversation, Immersa configured an automated, recurring process that triggered slack notifications to sales reps and emails to customers based on PES scores, accelerating revenue while creating a better customer experience."

"At Welcome , we introduced a product led sales motion, in addition to traditional account based enterprise sales, in order to improve our customer experience. With two sales motions running in parallel, we noticed missed opportunities as users signing up for free trials were not being met by a rep. In the new world of product led sales, our team needed to know which customers were ready for a conversation based on their actual usage behavior. Our RevOps team got together with Immersa to deliver a prioritized list of product qualified leads (PQLs) directly to the sales reps inbox, which led to increased conversion and a low friction customer experience. We love the product here and it's making a meaningful difference in how we go to market and win customers."

"We always knew that deeper insights into our customers’ product usage behavior would lead to a better customer experience. With Immersa’s help, DuploCloud team members can explore product metrics through a Business Intelligence lens for a deeper understanding of our customers. They then deliver these insights directly to our Salesforce so our teams can act quickly on these insights. Immersa gives us a better understanding of our business without the technical nuances of setting up a data lake and writing SQL queries."

"As the Head of Sales Ops at a high-growth startup, I faced the problem of making product data easily accessible to our sales team so they could focus on selling rather than spending time on research. Immersa helped bridge the gap between our product data and our Salesforce instance which provided immediate value and clarity to our sales team across several sales plays. Together, we are researching more sophisticated ways of using customer data to drive new revenue that may not have been found otherwise."

"We were spending upwards of 4 hours a week with a spreadsheet to match customer forecast with their actual usage, working with lagging data that was not always current or scalable. Thanks to Immersa, the usage data is now automatically updated in Hubspot in real time, letting our sales team act with confidence to accelerate revenue."

"Akeneo is a global leader in Product Experience Management (PXM). Akeneo introduced a cloud-based, product-led motion in addition to our direct enterprise sales motion and our open source downloadable product. Immersa enriched our customer data, analyzed product usage data, and quickly mapped the various data sources to identify new leads that our sales teams can immediately act on. By providing valuable insights from product usage data that we already had, Immersa is helping us accelerate customer adoption, and has quickly become a trusted partner to Akeneo."